Introducing Ominimo, the fresh face of digital insurance in Sweden.
Let's be real – car insurance isn't the most exciting product out there. It's not a purchase you relish making, nor is it something you want to invest much time or money into. It's nothing like planning a dream vacation, searching for great restaurants, or splurging on new clothes. Car insurance can feel dull or even be seen as an obligatory burden, like an "implicit tax" or a "necessary evil." We get it, and we won't sugarcoat it – we know it's not the most captivating topic for you.
We're here to simplify things for you. At Ominimo, we don't try to make car insurance sound fascinating because, honestly, it's not. Instead, we focus on delivering it to you in the most straightforward manner at the best possible price. Our team of number geeks finds passion in what we do, but we're fully aware that you might not share the same enthusiasm. So, let's skip the unnecessary fluff and get you the coverage you need without any hassle, fuss, or complexities.
After our successful launch in Hungary, with over 300,000 users choosing Ominimo in our first year of operations, we’re gearing up to expand into Sweden and other markets soon. Our mission is to bring straightforward, affordable digital motor insurance solutions to even more customers across Europe, delivering the same hassle-free experience and fair pricing wherever we go!
In our previous professional lives, we've collaborated with numerous traditional insurance companies throughout Europe, helping them enhance their operations, modernize their pricing engines, and digitize their products and processes.
However, we consistently encountered common challenges during implementation. Their outdated or inflexible IT systems couldn't support the required functionalities, they lacked data science expertise to maintain and improve algorithms, and their reluctance to disrupt the status quo slowed down progressive ideas due to their corporate decision-making process.
So, we asked ourselves a pivotal question: "What if we started from scratch? What if we were unburdened by these legacy issues? If we truly believe in our capabilities, why not venture into the market and challenge these traditional insurance companies head-on?" And that's how Ominimo came to life.
At Ominimo, we form a dynamic team of insurance professionals, mathematicians, data scientists and software engineers with a shared mission – to revolutionize the insurance industry. By leveraging our diverse expertise and embracing innovative approaches, we are determined to disrupt the market and offer something refreshingly different.
Legal name: Ominimo Sweden AB
Address: Box 93, 116 74 Stockholm
Authorized for F-tax purposes
Org.nr 559515–3189